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Empowering News Media with AI Technologies

WAN-IFRA’s AI in News Media initiative enables news organisations to unlock the potential of AI technologies, enhancing efficiency, growth, and audience engagement. Through expert-led forums, specialised training, and a dedicated community exclusively for WAN-IFRA members, this initiative provides the knowledge and tools needed to navigate the evolving media landscape and embrace a future shaped by AI.

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Ezra Eeman to Lead WAN-IFRA’s AI in Media Initiative

Ezra Eeman, Director of Strategy and Innovation at Dutch Public Broadcasting (NPO), has been named as the lead for WAN-IFRA’s AI in Media Initiative - a pivotal step for the media industry. As the media landscape evolves rapidly, Eeman will guide WAN-IFRA’s efforts to integrate AI into industry strategies, connecting innovation with traditional practices. This initiative empowers news organisations worldwide with the tools and insights needed to adapt, grow, and thrive in the era of AI-driven transformation.

Blog Post

India’s young media leaders on using AI, gamification to engage readers

2024-10-29. As AI continues to evolve, news organisations are rethinking their roles and exploring new ways to engage younger audiences....

16 News Media to Kick-off WAN-IFRA’s AI Accelerator Programme in Asia-Pacific.

2024-11-05. WAN-IFRA, the World Association of News Publishers, announced the 16 news media brands selected to participate in the APAC...

Levelling the playing field: how JournalismAI preps smaller newsrooms for AI adoption

2024-11-01. As more newsrooms explore journalistic possibilities with AI, the challenges persist for smaller outlets – from financial...

Meet the AI leaders: Jane Barrett, Head of AI Strategy Reuters

2024-10-31. As rapidly evolving tech creates new roles and processes in global newsrooms, freelance journalist Anabelle Nicoud leads a...

The Economist launches AI translated videos to connect with young audiences in multiple languages

2024-10-30. “Students are a really important funnel for The Economist. Most people I speak to will say ‘I signed up when I was a student,...

Past & Upcoming Events

Scope of Initiatives

The AI in Media initiative by WAN-IFRA aims to enable advancements in the media landscape by integrating AI across multiple domains, enhancing operational efficiency and unlocking new growth opportunities.

Newsroom Productivity

AI optimises editorial workflows, automates routine tasks, and enhances content creation, empowering journalists to focus on in-depth reporting, improving accuracy, efficiency, and overall newsroom productivity for impactful journalism.

Business Efficiency

AI-powered tools streamline operations by automating repetitive tasks and optimising resource allocation, driving cost savings, improving efficiency, and boosting productivity across various business functions to support strategic goals.

Productivity
Enhancement

AI enhances productivity by streamlining workflows, automating repetitive tasks, and fostering collaboration, enabling media organisations to achieve greater efficiency and focus on high-impact initiatives.

Revenue Generation

Leveraging AI for dynamic pricing models, personalised subscription offers, and AI-driven content monetisation strategies opens up new revenue streams, helping media organisations adapt to the changing market.

Our Offerings

Join a dedicated and invitation-only Slack community for AI in media, where professionals connect, share insights, and discuss best practices. Engage in real-time conversations and collaborate on AI-driven newsroom strategies.

Community for News Media

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Access expert-led AI webinars offering insights on industry trends, practical applications, and case studies. Engage with thought leaders, gain actionable knowledge, and enhance your newsroom's AI capabilities.

Webinar

Exclusive AI Study Tour to Silicon Valley, connecting with leading innovators and exploring cutting-edge AI applications. Gain firsthand insights and strategies to drive transformation in your newsroom.

Study Tours

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An international community for media professionals in data science, analytics, and engineering, offering shared resources, tools, and experiences to address newsroom challenges and foster ongoing learning.

Data Science Expert

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Gain practical AI training, mentorship, and best practices to develop prototypes, optimise workflows, and boost audience engagement, empowering newsrooms to stay competitive in an evolving digital landscape.

Accelerator Programmes

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Regional and international gatherings led by AI practitioners, featuring expert speakers, case studies, and discussions on best practices in AI integration.

Forums

Explore the Forum

Explore self-paced AI training modules designed for media professionals, covering essential skills and practical applications. Build your expertise in AI to drive innovation and efficiency within your newsroom.

Training Modules

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Your daily market watch by curating the essential coverage about applied Artificial Intelligence use cases and trends in the news media, in one place.

Media Watch

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Our Advisory Board

The AI Advisory Council convenes AI leaders from prominent news media organisations to guide WAN-IFRA’s strategic AI initiatives. The council advises on advancements, best practices, and speaker engagement, strengthening the credibility and impact of our AI programmes.